The Biggest Collection of the Most Controversial, Creative and Clever Ads Ever!

Advertising Agency: Jung von Matt, Germany

Consol Energy

Agency: Blattner Brunner, Pittsburgh, USA

Coca-Cola Zero

Advertising Agency: DCS/Porto Alegre, Brazil

Fifa World

Sport Batel Gym

Advertising Agency: Fuego Comunicao Criativa, Brazil

Consol Energy

Agency: Blattner Brunner, Pittsburgh, USA

Maxwell House: Wake Up

Gold’s Gym: Overweight

Advertising Agency: PragmaDDB

Witness Against Torture

Advertising Agency: TBWA\RAAD, Dubai, UAEAdvertising

Shams Taekwondo School

Advertising Agency: JWT, Manama, Bahrain

Fitness Company

Credits: Publicis

Plastic Surgery Clinic: Be Born Again

Bacel: Take Action. Love Your Heart

Advertising Agency: Lowe, Istanbul, Turkey

Snuff Clothing

Advertising Agency: Uncle Grey, Oslo, Norway

Sabina Stobrawe: Divorce Lift

Advertising Agency: g k k DialogGroup, Frankfurt, Germany

Fiat Punto: Elevator parking sensor

Advertising Agency: Giovanni + DraftFcb S?o Paulo, Brazil

Gold’s Gym

Advertising Agency: Quadrant Communications ltd

Swiss Skydive: Free fall

Advertising Agency: Wirz/BBDO, Switzerland

Great Lakes Science Center

Advertising Agency: Brokaw, Cleveland, USA

Durex: Better Shape, Better Sex

Hairy elevator

Advertising Agency: Ponto de Criacao, Brazil

Superman, The Movie

Advertising Agency: JWT, Brazil

Folliderm: Bald man

Advertising Agency: Sorento Healthcare Communications, Mumbai, India

Gillette: Fur Fur Away Towels

Only 12% of women like men with body hair and 71,6 % of men prefer a shaved bikini zone. Gillette wanted to bring the topic of body shaving to the attention of men and women – just before summer as the topic of hair-removal is most relevant during that time. With the start of the outdoor swimming season, our target audience gather in parks, next to lakes, rivers, at outdoor swimming pools and on green areas in the city. The idea is the world’s first bath towel with holes in areas where you would usually find body hair.

Results and Effectiveness: Thousands of bath towels were stolen at the start of the summer season. (Advertising Agency: BBDO Proximity, Germany)

Greenpeace: Tree

“Deforestation continues with the turn of a page” (Advertising Agency: LINKSUS, Beijing, China)

Hellhole

“How many more lives will cost $1.25? Please call 010-62357575 to report manhole cover theft so we can put an end to this.” (Agency: Ogilvy & Mather Advertising, Beijing, China)

Alteco Super Glue: Steel Span Wire

Advertising Agency: DDB China Group Shanghai, China

SunSmart Cancer Council Western Australia: Cut Out

“Cutting your sun exposure is easier than cutting out a skin cancer. Free 30+ sunscreen. There is nothing healthy about a tan.” (Advertising Agency: Cooch Creative, Perth, Australia)

Thank You For Not Buying Durex

Changes

Get Her Back (Fowin – Sexual efficiency ring)

Advertising Agency: McCann Worldgroup, Bangkok, Thailand

Sex Sells

Eye Boner

The idea behind this interesting ad was, that The Orange Apple retouching is exciting to the eye and gives a boner.

Advertising Agency: DDB Canada, Vancouver, Canada

Tight

Advertising Agency: The Classic Partnership Advertising, Dubai, UAE

Shoes

Advertising Agency: CLM BBDO, France

Sex survey

<

Advertising Agency: Publicis, Singapore

Wide-Angle Lenses

Advertising Agency: Publicis India

Face Recognition

Advertising Agency: Euro RSCG Singapore

Axe effect

Advertising Agency: Lowe MENA, United Arab Emirates

Sexier Knees

Advertising Agency: McCann Worldgroup, Bangkok, Thailand

Heels

Advertising Agency: dentsuINDIO, Philippines

K-Lynn – 2nd skin underwear.

Advertising Agency: JWT, Dubai, UAE

Smoking Can Affect Your Sex Life

Tan

Advertising Agency: TBWA\PARIS, France

Durex – Extra Large

Advertising Agency: The Jupiter Drawing Room, South Africa

Gel Manix Lubricant

Fries

Advertising Agency: Zig, Toronto, Canada

Wonderbra

Advertising Agency: Publicis Frankfurt, Germany

Carry On

Skirt

Advertising Agency: Duval Guillaume, Antwerp, Belgium

Donor

Vodka

Strawberry

Ursus Beer

Sundek Beachwear: 70′s Inside

Museum Of Sex: Exploring The Pleasure..

Advertising agency: Lowe,

Sport Gay Bar

Advertising Agency: EuroRSCG,

Lego: Kids Shouldn’t Watch Too Much TV

Advertising Agency: DDB

Ziegler: Man’s Perfect Dream

“For perfect dreams. Mattresses by Ziegler.”

Cleo Magazine Against Breast Cancer

Bynolyt Binoculars: Eskimo

Advertising Agency: Duval Guillaume Antwerp, Belgium

Antonio Federici Ice Cream

“We believe in salivation. Ice cream is our religion” Advertising agency: Contrast Creative,

This ad has been banned from using. The Advertising Standards Authority (ASA) said the ad, which appeared in The Lady and Grazia magazines, was ‘making a mockery’ of the beliefs of Roman Catholics. [1]

Frank Dandy Superwear

Advertising agency: SCP

Post-it: For The Little Thing You’ll Forget

condomi: Tastes Like Real Fruit

Advertising Agency: Draftfcb Kobza, Vienna, Austria

Chupa Chups For Adult

Advertising agency: Nongshim Communications, Seoul

Prockey Pen: 100% Water And Sun Proof

Advertising Agency: Ogilvy, Bangkok, Thailand

JBS Mens Underwear

“Men don’t want to look at naked men.” Advertising Agency: &Co, Denmark

Museum Of Sex

Layconsa highlighter: Topless

Advertising Agency: Mayo Draft FCB, Peru

Lynx: Wash Me

All About..

Burger King: It’ll Blow Your Mind Away

Ginsana: Condom

“Lacking energy? When the smallest of tasks become a burde, you should take Ginsana – a more natural way to restore lost energy.” Advertising Agency: DDB, Lisbon, Portugal

One Life: Bed

“Each time you sleep with someone, you also sleep with his past. Get tested for HIV” Advertising agency: Bleublancrouge, Montréal, Canada

ABC : Creative Picture Editing

Blush Dessous Underwear: Matches

Che Magazine: Affair

“Let us keep on dreaming of a better world. Ché Men’s Magazine” Advertising Agency: Duval Guillaume, Antwerp, Belgium

Viagra Holes

Advertising Agency: Cheil Worldwide,

Ismet Dural is a circumsicer who owns a clinic. (Agency: , Istanbul, Turkey)

Via Uno Shoes

“Your feet can be sexy too. Via Uno Summer Collection” (Advertising Agency: Tropa Grey)

Strength Coach Needed

If you cannot Tempo Advertising, Bucharest, Romania

Business Card For Fitness Trainer

Zohra Mouhetta helps you strip away your belly! (Advertising Agency: )

Cuttie Cut: Children’s Hair Salon

Agency: Euro Rscg, Zuerich, Switzerland

Ismet Dural Circumciser: Tear off phone-number

Ismet Dural is a circumsicer who owns a clinic. (Agency: CrackerJack, Calgary, Canada

H. Van Haegent: Tear Off A Piano Key

The ad was made for a professional piano teacher and displayed in record stores, music schools and libraries. (Agency: Mcconnells)

Amputee Support Group

(Bamboos for bsweber)

Hut Weber: Hitler vs. Chaplin

“It’s the hat “ (Advertising Agency: Serviceplan Hamburg / München, Germany)

Playboy: 31 Anniversary Brasil

Agency: , Brasil

Strongermarriage.com: Me

“If you want a stronger marriage, work on it together.” (Advertising Agency: Richter7, Salt Lake City, USA)

Adelaide Casino: Ladies Poker

” Thursday Nights in October at the Adelaide Casino. Ladies Poker” (Advertising Agency: Jamshop, Adelaide, Australia)

BBDO Central Asia: Numbers

Advertising Agency: BBDO Central Asia, Almaty, Kazakhstan

Lego: Imagine…

Advertising Agency: FCB, Johannesburg, South Africa

Tzomet Sfarim Bookstore: Faceabook

“Disconnect for a while. Read a book.” (Advertising Agency: Brickman, Ramat Gan, Israel)

MTV Networks: Black Ribbon Michael Jackson

Advertising Agency: BBDO Düsseldorf, Germany

BMW: Spare Parts

” BWM. Use original parts. BMW. The ultimate driving machine.” (Advertising Agency: Leo Burnett, Oslo, Norway)

Venezia Cafe: Add Some Wi-Fi

“Add some Wifi to your morning/day/evening. Free wireless internet hotspot.” (Advertising Agency: Utopium, Oradea, Romania)

McDonald's : Wi-Fries

Advertising Agency: DDB Sydney, Australia

Jeternel Beauty Clinic

“Fast wrinkle removal” (Advertising Agency: Voskhod, Yekaterinburg, Russia)

Oogmerk Optician

“Get the respect you deserve” (Advertising Agency: LG&F, Brussels, Belgium)

Durex: XXL Man

Art Director:

Office Depot: Good Ad vs. Bad Ad

Advertising Agency: Gitam BBDO, Tel Aviv, Israel

Lego

Agency: Blattner Brunner, USA

Sandisk

“Micro 16 GB USB Flash Drive” (Advertising Agency: Nolin BBDO, Canada)

Orbit: Remote Car Starters

Advertising Agency: Bleublancrouge, Montreal, Canada

Hospital Aleman

“The best health plan for children.” (Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina)

Jeep: Husky & Camel

Advertising Agency: BBDO Proximity, Malaysia

VejaSaoPaulo.com.br: Weekend

“Your free time goes by fast. Make good use of it.” (Advertising Agency: AlmapBBDO, Sao Paulo, Brazil)

Veet: Soap

“No hair is better” (Advertising Agency: EURO RSCG Spain)

Restaurant Mirador del Alto: Piano

“Music & Gastronomy” (Advertising Agency: Unitas/RNL, Santiago, Chile)

Haribo : Bears

Advertising Agency: mlkconcept, Inca, Spain

Coca-Cola Light: Lemon Peel

Advertising Agency: Publicis, Amsterdam, The Netherlands

Durex: Cheaper

Advertising Agency: , Guayaquil, Ecuado

Bank Forum, Commerzbank: Chaos

Chaos. German style. Banking. German style. (Advertising Agency: Ogilvy & Mather, Ukraine)

Nori: Japanese Food From 11 AM

Japanese food, served from 11 a.m. (Advertising Agency: Markus Reklambyrå, Linköping, Sweden)

The Support Centers Union For Victims of Sexual Assault in Israel

Two seconds to spot are two seconds too late. (Advertising Agency: Mccann Erickson, Tel Aviv, Israel)

Boots Body Cream: Knees

For sexier knees. (Advertising Agency: McCann Worldgroup, Bangkok, Thailand)

Hubba Bubba: Mouth

180cm bubblegum. (Advertising Agency: DDB, Sydney, Australia)

K-Lynn Lingerie

2nd skin underwear. (Advertising Agency: )

Volkswagen Beetle Cabriolet: Logo

The new beetle cabriolet. (Advertising Agency: Bluedream Ad, Shanghai, China)

Have a Break. Have a KitKat

Have a break. Have a KitKat. (Advertising Agency: JWT London, UK)

Puma

Advertising Agency:

Bayer Aspirin & Cafiaspirin

If it gets stronger, we get stronger. (Advertising Agency: Almap BBDO, Brazil)

Heinz: Tomato

No one grows Ketchup like Heinz. (Advertising Agency: McCann Erickson, London, UK)

Pringles Rice Infusions

Advertising Agency: Grey, Hong Kong

Sensodyne Toothpaste: Hard Hat

Advertising Agency: Callegari Berville Grey, France

Heineken: Social Networking Since 1873

Heineken Social Networking since 1873. (Advertising Agency: TBWA\NEBOKO, Amsterdam, Netherland)

Okamoto Condoms: Numbers of Pleasure

Nothing feels like everything. (Advertising Agency: Nexogen, Singapore)

Suzi Wan: Drop

Spicy sauce. (Advertising agency: CLM/BBDO Paris, France)

Mass Education: Russian Doll

When you educate a girl, you educate a family. (Advertising Agency: Triton Communications, Mumbai, India)

Welt Kompakt

Advertising Agency: Scholz & Friends, Germany

Colgate Dental Floss

Advertising Agency: Cerebro Y&R, Panama

Greenpeace: Bulb

Ordinary bulbs are killing the environment… Switch to Compact Fluorescent Lamps.( Agency: TBWA\RAAD, Dubai, UAE)

Peruvian League Against Cancer

Advertising Agency: Young & Rubicam, Peru

Coop’s Paints (Insurance Ad)

Advertising Agency:

Wash Me

Alco – extremely concentrated industrial cleaning products. Advertising Agency: Axe : Calendar

Advertising Agency: , Seoul, South Korea

In An Absolut World

Advertising Agency: TBWA Berlin

Allstate Insurance: Marina Tower

Advertising Agency: Leo Burnett Chicago, USA

Powerhouse Gym

Coca-Cola : Refresh On The Side Of Life

Advertising Agency: Maclaren McCann, Toronto, Canada (thanks Cutie)

Vodafone : Make The Most Of Now

Agency: BBH London

Anando Milk – Superhuman Powers

Advertising Agency: McCANN ERICKSON, Mumbai, India

Inception: The Dream Is Real

Advertising Agency: unknown

Lego Block

Advertising Agency: unknown

Check The Gas

Advertising Agency: unknown

Pepsi and Nescafe

Advertising Agency: unknown

Pantene Anti-Breakage Shampoo

Advertising Agency: Grey Canada, Toronto, Canada

Red Bull : City Scramble

Advertising Agency: Kastner & Partner, Sydney, Australia

Siemens Mixer

Advertising Agency: unknown

Nike Football

Advertising Agency: unknown

Nike Sport

Advertising Agency: unknown

Mini: Vending Machine

Advertising Agency: unknown

Kill Bill Vol. 1

TBWA Berlin

Toilet

Balls

Durex Global Sex Survey

Really big…

(Bamboo leaf for: www.hookedonads.com)

Cheaper

(Bamboo leaf for: www.hookedonads.com)

XXL

Enjoy The Other Side

(Bamboo leaf for: www.hookedonads.com)

“Get lubricant by Durex. Enjoy the other side”

XL Skirt

(Bamboo leaf for: www.hookedonads.com)

Beach

(Bamboo leaf for: www.hookedonads.com)

Thank You for not buying Durex

ACAT Campaign Against Torture: Back Of Seats

“Victims are people just like you and me. acat.ch Christian campaign to abloish torture.” (Advertising Agency: Advico Y&R, Zurich, Switzerland)

Colorado State Patrol: Billboard Collision

“Tailgating Isn’t Worth It. Give Trucks Room. It’s The Law.” (Advertising Agency: Amélie Company, Denver, Colorado, USA)

Quit: Premature Ending

An ambient campaign that addresses smokers when they are reading. Iris, London slipped a specially designed page into physical books and Kindle – towards the end of books, readers come to a page that reads: “THE END. If you smoke, statistically your story will end 15% before it should. For help with quitting, call the Quitline 0800 002200″. (Advertising Agency: Iris London, UK)

Police: Slower is Better

Advertising Agency: Cramer-Krasselt, Milwaukee, USA

Crisis: Snow Bed

Loving the snow? Try sleeping in it. Help get homeless people out of the cold for good.crisis.org.uk (Advertising Agency: Rapp, London, UK)

The Father Bob Maguire Foundation: Bins

For the homeless, every day is a struggle. Donate today and help us feed the homeless. (Advertising Agency: Clemenger BBDO, Melbourne, Australia)

Anti-smoking: Big Smoke

A car, crushed by a 7-foot cigarette, grabbed attention for National Non-Smoking Week and the British Columbia Lung Association. The car was placed at the Vancouver Art Gallery and used let people know that each year several thousand British Columbians die from smoking-related causes, while only a few hundred die in car accidents. (Credit: Smak, Vancouver)

Jobsintown.de: The Ass-Kisser Project

“There are better ways to make career.” (Advertising Agency: Scholz & Friends, Hamburg, Germany)

Road Safety: Bleeding Billboard

Rain changes everything. Please drive to the conditions. (Advertising Agency: Colenso BBDO, Auckland, New Zealand)

Cleo Magazine Against Breast Cancer

Advertising Agency: unknown

Check The Gas

Translation: “Gas Service – 04 /Check the gas/ Create yourself a life” Advertising Agency: unknown

Luxembourg Government: Human Trading

Advertising Agency: Mikado Publicis Luxembourg

Jaipurfoot: Boy

Jaipurfoot is a specially designed artificial limb/ prosthetic for helping disabled people regain their independence, at almost no charge. This endevour was started by Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS), a non-profit organization established in 1975. Today, it has revolutionized the lives of thousands of amputees all across the world. (Credit: Ogilvy & Mather Mumbai)

Belt Up

Advertising Agency: unknown

China Organization Against Domestic Violence: Uncover

“Cover it or Uncover it?” (Advertising Agency: DDB Shanghai, China)

WWF: High Temperatures Are Killing Polar Bear

“By maintaining right indoor temperature in winter, polar bears can survive” (Advertising Agency: A and B2, Seoul, South Korea)

Ministry of Health: Clogged Straw

“High blood cholesterol will do the same to your arteries. Watch what you eat.” (Advertising Agency: Fischer Portugal, Lisbon, Portugal)

Smoking & Tobacco Addiction Relief Center: Cars

Advertising Agency: JWT, Atlanta, USA

Kolestor: Zipper

“It’s not that easy…But it’s easier to prevent.” Effective in preventing major cardiovascular events. (Advertising Agency: Grey Worldwide Istanbul, Turkey)

Government of the State of Santa Catarina: Boy

Campaign against violence and child sexual abuse. Stay on our side. Report it. (Advertising Agency: Propague Comunicação, Florianópolis, Brazil)

Greenpeace: Toiler Paper

Advertising Agency: Guangdong, Beijing, China

Breast Cancer Awareness: Mousepad

Frequent massaging breasts enables you detect breast cancer before it strikes. (Advertising Agency: Lem, Shanghai, China)

Akanksha Foundation: Child Labour

“With each sip, you’ve helped spread child labour.” (Advertising Agency: AMO Communications Pvt. Ltd., Mumbai, India)

WWF – Save Paper – Save the Planet

Advertising Agency: unknown

Extremely Long Brush. Extremely Long Lashes

Advertising Agency: Saatchi & Saatchi Canada

Moserbaer: USB Truck

Mega storage capacity. (Advertising Agency: TBWA, Gurgaon, India)

McDonald’s: Pole

McDonald’s free coffee promotion. (Advertising Agency: Cossette West, Canada)

Zwilling Knives

To illustrate, that Zwilling produce very sharp knives, a giant mock-up was placed on top of street lamp posts to create an illusion that the knife can even slice through steel. (Advertising Agency: BATES MALAYSIA, MALAYSIA, Kuala Lumpur)

Formula Toothcare: Toothpicks

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia

Martor Solingen: Extremely Sharp

Advertising Agency: unknown

Smart: Giant Bike Lock & Shoehorn

Advertising Agency: BBDO, Toronto, Canada

Terminix: Fries

Termites Eat 24 hours a day. (Advertising Agency: Publicis Dallas, USA)

Lego: Crane

As building companies in Chile don`t work on weekends, the guys at IDB-FCB decided to use the best located cranes on one most influential places of Santiago city as an ambient for Lego. The action consisted of hanging a giant fictitious Lego block from a crane. (Advertising Agency: IDB-FCB, Chile)

Woodland: Climbing Shoes

“Climbing Shoes” (Advertising Agency: unknown)

Tennis Masters Cup: Racket

The fastest server generate over 560 Newtons. Enough force to propel a human skywards. Experience the best tennis at the tennis masters cup 2006. (Agency: TBWA, Shanghai, China)

Rimmel Quick Dry Nail Polish: Fast

Advertising Agency: JWT London

Tibits Vegetarian Restaurant: Fork

Very, very fresh vegetarian food. (Advertising Agency: Wirz/BBDO Switzerland)

Nike Ball

Advertising Agency: unknown

McDonald’s: Massive McMuffin Breakfast

Massive McMuffin Breakfast. Now being served (Advertising Agency: DDB, New Zealand)

Dulcolax: Toilet paper

Dulcolax is a stimulant laxative. (Advertising Agency: Euro RSCG, Dusseldorf, Germany)

Siemens Mixer

Advertising Agency: unknown

Havaianas: Flower Beds

In an effort to push Havaianas’ floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas’ unique aesthetic of color, design, and the brand’s connection to nature and the outdoors. (Advertising Agency: BBDO New York, USA)

Slovak School Archery Club

Real red apples were placed on the heads of the statues in the most crowded areas in Bratislava. On the apples, a sticker invited people to visit sslk.sk, the archery club’s website. (Advertising Agency: Jandl, Bratislava, Slovakia)

Jobsintown.de: The Ass-Kisser Project

“There are better ways to make career.” (Advertising Agency: Scholz & Friends, Hamburg, Germany)

Pepperidge Farm Soft Bread: Pole vault mat

Advertising School: Miami Ad School

Slovak School Archery Club

Real red apples were placed on the heads of the statues in the most crowded areas in Bratislava. On the apples, a sticker invited people to visit sslk.sk, the archery club’s website. (Advertising Agency: Jandl, Bratislava, Slovakia)

Jobsintown.de: The Ass-Kisser Project

“There are better ways to make career.” (Advertising Agency: Scholz & Friends, Hamburg, Germany)

The Prevention Beer Mug

Men in Czech Republic consume the most beer in all of the Europe. Unfortunately, the beer changes many of them into aggressors upon arriving home. In order to stop this domestic alco-violence, advertising agency redesigned the trademark beer mugs of their client Bernard brewery to preventatively warn its beer drinkers to not lose control over their drinking. (Advertising Agency: unknown)

Amnesty International: Hanging

Advertising Agency: Tribal DDB, Hamburg, Germany

Serve: Manhole Cover

“Don’t let child abuse remain unseen.” (Advertising Agency: SERVE, Milwaukee, USA)

First Poster That Responds To People Looking At It

“It happens when nobody is watching” Advertising Agency: Jung von Matt, Hamburg, Germany

Abused Handles

Social advertisement against woman abuse in Indonesia. (Advertising Agency: JWT, Indonesia, Jakarta)

Amnesty International

“Thousands are held prisoners for their beliefs in places worse than this. Write until you free them all.” Amnesty International. (Advertising Agency: TBWA, Warsaw, Poland)

Quit: Premature Ending

An ambient campaign that addresses smokers when they are reading. Iris, London slipped a specially designed page into physical books and Kindle – towards the end of books, readers come to a page that reads: THE END. If you smoke, statistically your story will end 15% before it should. For help with quitting, call the Quitline 0800 002200. (Advertising Agency: Iris London, UK)

Y+ Yoga Center: Straw

Advertising Agency: Leo Burnett, Shanghai, China

Iberia: Teodor

Advertising Agency: Verve Comunicação, Brazil

Colgate Max Night: Pizza Box

To promote the new Colgate Max Night variant local pizzerias were supplied with special Colgate-branded boxes for their dinner deliveries. The inside of the box was designed to look like the inside of a mouth. The message reminded people to use Colgate max night so their dinner breath does not become their morning breath. (Advertising Agency: Y&R, Paris, France)

Casinò di Venezia: Conveyor Belt

According to the Venetian Casino, the visits increased by 60% since the eye catching ad appeared at the airport. (Advertising Agency: AdmCom, Italy)

Simpson Movie: Escalator

Advertising Agency: unknown

Superette: Short shorts at Superette

DDB Auckland ads were placed on the virgin thighs that are exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand. (Advertising Agency: DDB, Auckland, New Zealand)

Durex Performa: Extra Time

Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. Electronic boards were held up at half time and the end of matches to signify how much extra time will be played. Of course, with the branding of the boards, the extra time took on a whole new meaning and relevance! (Advertising Agency: McCann Erickson, Bangkok, Thailand)

Hotwheels: Curl

Advertising Agency: Ogilvy & Mather, Bogota, Colombia

Oltimer Restaurants: Tunnel

Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops. (Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)

Indus Pride: Beer Mug

(Advertising Agency: Ogilvy & Mather, Bangalore, India)

Mondo Pasta: Boat

To get Mondo Pasta on everyone’s mind, Jung von Matt, advertising agency from Germany created a bigger than life promotion at the most frequented place in Hamburg: the harbor. Huge stickers of faces turned ships into permanent pasta slurpers. (Advertising Agency: Jung von Matt, Germany)

The Sooner You Advertise Here, the Better

Interbest and Y&R Amsterdam used an overweight male stripper to build awareness of their billboard visibility. The start of a series – the guy keeps stripping until an advertiser buys the space to save everyone.(Advertising Agency: Y&R Not Just Film, Amsterdam, Netherlands)

TV3 / Prison Break: Cake

Media people get all the free things. So a yummy cake turning up for them for morning tea wasn’t that unusual. But when they started to cut slices, they hit something rather hard. To promote the return of the popular TV3 show Prison Break, advertising agency have hidden a file within the cake.Once the file was removed, they were left with a simple message “Prison Break returns 19th Nov TV3″. (Advertising Agency: Colenso BBDO, Auckland, New Zealand )

The Prevention Beer Mug

Men in Czech Republic consume the most beer in all of the Europe. Unfortunately, the beer changes many of them into aggressors upon arriving home. In order to stop this domestic alco-violence, advertising agency redesigned the trademark beer mugs of their client Bernard brewery to reventatively warn its beer drinkers to not lose control over their drinking. (Advertising Agency: unknown)

ACAT Campaign Against Torture: Back Of Seats

“Victims are people just like you and me. acat.ch Christian campaign to abloish torture.” (Advertising Agency: Advico Y&R, Zurich, Switzerland)

Nike Football

Was that a BMW 7 series? Must be an expensive installation. (Advertising Agency: unknown)

Wrigley’s Orbit Ice Mints: Fresh Breath

The installations were an instant motive of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria. (Advertising Agency: PKP BBDO, Vienna, Austria)

FedEx Kinko

Advertising agency: BBDO, New York, USA

Mondo Pasta: Boat

To get Mondo Pasta on everyone’s mind, Jung von Matt, advertising agency from Germany created a bigger than life promotion at the most frequented place in Hamburg: the harbor. Huge stickers of faces turned ships into permanent pasta slurpers. (Advertising Agency: Jung von Matt, Germany)

Bic Razor: Billboard

Advertising agency: unknown

Pantene Anti-Breakage Shampoo

Advertising Agency: Grey Canada, Toronto

Rodenstock Eyewear: Giant Banana Peel

A sculpture made by the Berlin artist Stefan von Essen which looks like a giant banana peel, was set in various shopping malls. Wearing bifocal glasses by Rodenstock you can’t overlook a slippery banana peel on the street. (Advertising Agency: Serviceplan, München/Hamburg, Germany)

Anti-smoking: Big Smoke

A car, crushed by a 7-foot cigarette, grabbed attention for National Non-Smoking Week and the British Columbia Lung Association. The car was placed at the Vancouver Art Gallery and used let people know that each year several thousand British Columbians die from smoking-related causes, while only a few hundred die in car accidents. (Credit: Smak, Vancouver)

Alliance Theatre: Pick

To promote the Alliance Theatre’s production of Cuttin’ Up, a play about the culture of the African-American barber shop, BBDO Agency created a guerilla campaign based on a classic icon that figures prominently in the play – the afro pick. (Advertising Agency: BBDO Atlanta, USA)

Penline Stationary: Strong Tape

Advertising Agency: Euro RSCG, Kuala Lumpur, Malaysia

Gorge Grown Farmers Market

Advertising Agency: Owen Jones & Partners, Portland, OR, USA

Master Magician’s Luggage

Advertising Agency: David&Goliath, USA

Indus Pride: Beer Mug

Advertising Agency: Ogilvy & Mather, Bangalore, India

Anti-Dandruff Shampoo: Dandruff Is Not Appetizing

Agency: Grey G2/Group, Düsseldorf, Germany

STOPS IT: Anti-dandruff shampoo by Pantene Pro-VAdvertising

McDonald’s: MacFries Pedestrian Crossing

Advertising Agency: TBWA Switzerland

Smart: Giant Bike Lock & Shoehorn

Advertising Agency: BBDO, Toronto, Canada

Supor Non-Stick Pans

Advertising Agency: Leo Burnett, Shanghai, China

Results: A rise in sales of 20% in the selected Shanghai malls.

Gillete: Hairy Elevator

Advertising Agency: Ponto de Criacao, Brazil

Prefer it this way? 98% of women do too.

Basketball Players Wanted

Advertising Agency: BBDO Russia

Our idea was very simple ” Stick up Announcements of the trials for the basketball team in the streets..BUT… we stuck them so high that only the tall could reach the announcement and rip off the unique code needed to get into the trials.”

Dubai Metro: I Haven’t Left

Advertising Agency: Saatchi & Saatchi, Dubai, UAE

I haven’t left Dubai, I just love the metro!

Wong Dog Food: Hand

Advertising Agency: Mayo Draft FCB, Peru

They had tied up a human arm in dog’s neck to prove the power and strength of the new dog food.

Nintendo Toilet Crosswords

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany

Nintendo transformed a bathroom into one big brain teaser.

Extremely Long Brush. Extremely Long Lashes

Advertising Agency: Saatchi & Saatchi Canada

Alfa Romeo Helps Other People Sell Their Cars

Advertising Agency: Duval Guillaume, Antwerp, Belgium

Within days the poster sites were completely full.

Motrin: Targets Your Pain. Where It Hurts

Advertising Agency: TAXI 2, Toronto, Canada

Audi: Garage

Advertising Agency: Lowe Roche, Toronto, Canada

Ponytail Train Handle

Advertising Agency: Fortune Indonesia

Local beauty salon franchise, Johnny Andrean launched a hair-strengthening product and wanted to communicate it with a low budget.

Altschul Orthodontics Gives You A Straight Smile

Advertising Agency: Marked for Trade, USA | Art Director: Phil Jones

Real Woman In a Real Suitcase

Advertising Agency: Serviceplan, Germany

A real, living woman was forced in a crystal suitcase and afterwards put on a running baggage claims at various airports.

KarstadtQuelle: Dental Implant Insurance

Advertising Agency: Jung von Matt, Hamburg, Germany

Xdress – Online Boutique For Male Crossdressers

Advertising Agency: Spring, Vancouver, Canada

Client: Xdress.com is an online boutique for male cross dressers. | Problem: Lack of awareness and traffic to their website. | Solution: Create a memorable guerilla piece that can be easily applied | Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.

Divorce Lawyer – Sabina Stobrawe

Advertising Agency: g k k DialogGroup, Frankfurt, Germany

92% Of Guys Say They Washed. 34% Were Lying

Agency: JWT

Gel Manix Lubricant

A girl was sitting on a bollard to demonstrate the effectiveness of Gel Manix Lubricant.

Positions

Advertising Agency: Ogilvy RedCard, Singapore | Creative Director: Paul Anderson